CLIENT

WeWork

ROLE

Design Lead + Art Direction

Tasked with creating window signage for all WeWork locations, our goal was to build trust and interest in WeWork brand and space through emotionally driven messaging. Paired with eye catching typography + imagery, we strived to articulate a holistic brand proposition of WeWork in a premium, clear, and elevated way.

THE SYSTEM

Due to the wide variety of application scenerios, we created a design and copy system that works for anything from a single window to a row of 16 windows. This system also solves for experiences that are eye level or elevated for the viewer. 

MORE WORK